We support your brand-building initiatives by auditing your market, designing & managing promotional events, and engaging your customers.
From market research to special in-store or mobile events, Op5 offers a range of services to meet your branding and marketing needs. Our creative professionals will help you plan and carry out highly visible and successful programs and campaigns – to produce long-lasting brand awareness within your target markets.
Our services are designed to help you understand your brand’s current market position; develop strategies to build name recognition and customer loyalty; design and manage promotional events; and, ultimately, increase your market share.
Program Performance Tracking (top)
The Op5 team of auditors will evaluate your marketplace to identify any immediate market situations (positioning, blockage, and shortfalls) and determine your brand strength. Using consumer feedback and customized data, we will measure your product merchandising and POS programs down to the store and SKU level.
In-Store Audits (top)
Our marketing specialists are highly proficient at "mystery shopping." Posing as a customer, a field professional will test the in-store worker´s knowledge of your product and delivery of your message. Details of the audit (such a description of the station setup and product amount on the shelves) will be reported to you in a customized spreadsheet.
Retail Activation Programs (top)
Whether you are planning a product demonstration, grand opening, or other special event, Op5 will help you create and manage a successful retail exhibit. Event-staging activities include interactive programs, product demonstrations, consumer education, and on-site sampling. Our goal is to create an exciting experience for retail shoppers, strengthening the connection between your customers and your brand.
Mobile Marketing Tours (top)
We have the creative, technical, and project management skills to design, construct, and manage a successful mobile marketing exhibit for your company or product. Leveraging such local high-traffic venues as ballparks, stadiums, shopping centers, retail outlets, and national marquee locations, we will help create an interactive and positive experience that will increase brand awareness and customer loyalty. We can also enhance your mobile marketing tour by handling all of your vehicle design, construction, and asset management needs.